Building your brand is now more important than ever before and with the help of the internet and social media, you can get your brand’s message out there to thousands of people at once. Telling your brand’s story is what will attract your ideal customers and turn them into advocates for your business. The question is, with so many company’s also marketing and advertising online, how do you get a competitive advantage over them? Well, let’s take a look into some strategies that you can apply to your branding campaign in 2020.
Here are three marketing strategies to increase your brand’s awareness:
Define your companies mission
In today’s world, people want to feel a connection with their brands that they buy their products or service from. This is why expressing your company’s values can be an important strategy for you to apply especially through your online marketing. Building this brand identity will allow your customers and audience to actually visualize your brand’s message. This could be done through content marketing to email marketing. The important factor is to give your brand a voice, a unique style and an image that separates you from the rest. Many companies fail to fully develop this identity within their brand and lack of building a strong foundation. With that being said don’t be afraid to express your companies core values, because this will help attract your targeted audience that will be loyal customers for the long term.
Great user-generated content
Customers love to interact with their favorite brand so asking them to create content for your social media or online channels can be a win-win for both sides. Besides the fact that you’re getting your audience involved, you’re also creating that relationship with your followers or viewers by asking for there help. But it’s crucial that you imply a great strategy so that you can genuinely build a loyal following. Getting user-generated content (UGC) can help improve higher brand engagement, increase conversion rates, educate users and build trust behind your brand. Not to mention, it’s free content for your company that can have the power to reach thousands of people. You want to make sure that you tell your audience exactly what type of content you want so there is no confusion when it comes to submissions. Lastly, make sure you interact with the users and followers, create that sense of community with your audience. This can help turn customers into brand advocates over time.
Use an Omnichannel marketing approach
Marketing through a couple of channels simply won’t work these days. Consumers have a certain expectation when it comes to searching for content. If you’re not utilizing as many online mediums as possible then you could be losing traffic and even potential customers. Create a marketing campaign that targets multiple platforms in order to get the most out of your efforts. Remember to always express the same values, messages, and identity across all of your marketing platforms because consumers want to see consistency within your promotional and informative content. If it is hard for you to keep up with posting on a regular basis then I would suggest using a social media management tool that can help you schedule your post in advance, that way you’re not constantly worrying about creating your next post. Lastly, stay active on your platforms and communicate with your audience that is taking time out of their day to leave a comment or like on your social media posts.
In conclusion, you have some great opportunities to continue building your brand’s image and awareness. Building a strong brand takes some time, but with a fresh new year, it’s the best time for you to start. It’s time for you to begin to distinguish yourself from the competition so use the ideas and strategies that we covered here and start creating content that your audience will enjoy!